What Did the John Hancock Marketers Do When the TV

question 63

Multiple Choice

What did the John Hancock marketers do when the TV audience for the college bowl game that it sponsored began to drop over the years?

• A)It rallied viewer support with promotions for it in traditional media.
• B)It invited other companies to share the cost of sponsoring the event.
• C)It gave up on event sponsorship and went back to standard advertising techniques.
• D)It moved promotional dollars to sponsor other sporting events.

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