Scenario 16-1 MakeWaves Is a Promotional Company with a Website That Offers

question 3

Multiple Choice

Scenario 16-1
MakeWaves is a promotional company with a website that offers the opportunity to sponsor a yacht in Grand Prix yacht racing. Commercial sponsors of the WaveRunner yacht can buy space for logos and graphics on the WaveRunner's sails, hulls, crew member's uniforms, and trailers. For enough sponsorship money, the WaveRunner will even change its name to better fit the sponsor. The WaveRunner is scheduled to compete in five Grand Prix yacht-racing events every year. MakeWaves claims on its website that sponsoring the WaveRunner in a race could result in millions of impressions in sailing magazines and newspapers as well as on broadcast media, and offers specific calculations to those who inquire. 
-(Scenario 16-1) A company that thinks about sponsoring the WaveRunner does so with the hopes that it will play a major role in its IBP effort.One potential risk of using nontraditional forms of promotion is that they: 

• A) involve factors that contribute to the challenge of coordinating all IBP messages. 
• B) cannot be quantitatively measured. 
• C) rarely make a strong enough impact on the marketing plan. 
• D) cannot offer the highly targeted audience necessary for this role.

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Definitions:

Amicable Discharge

A mutual agreement between an employer and an employee to end employment on good terms.

Employee Engagement

The degree to which employees are fully involved in their work and the strength of their commitment to their job and company.

Competitive Advantage

A unique attribute or ability a company has that enables it to outperform its competitors in the market.

Self-Evaluations

The process by which individuals assess their own job performance, strengths, and areas needing improvement, often part of performance management systems.