Scenario 16-2 HollywoodBranding Is a New Promotions Company Formed by Three Former

question 83

Multiple Choice

Scenario 16-2
HollywoodBranding is a new promotions company formed by three former ad execs who had illustrious careers in large multi-service advertising agencies.Over their years in account management and creative work, they developed close ties with a number of Hollywood movers and shakers.Consequently, they feel poised to respond to the business world's growing desire for branded entertainment.But they are aware that they need to continually fight their "old school" ways of thinking about branding, forged in years of working solely with traditional media.
-(Scenario 16-2) The HollywoodBranding staff has an idea for a corporate giant in the household cleaning products industry-a reality show using all of its products in crazy stunts, timed contests, and obstacle races.But the client hesitates, concerned about playing it straight with consumers and openly disclosing its role as a paid advertiser and participant in the show.This concern reflects the ideas of

• A)Nielsen's Sponsorship scorecard.
• B)Bob Garfield's Chaos scenario.
• C)Ralph Nader's Commercial Alert.
• D)Advertising Age's guidelines.

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Definitions:

Price

The financial expenditure needed to acquire a good or service.

Production Function

A mathematical representation of the relationship between inputs (like labor and capital) and the maximum output possible.

Profit Maximizing

The process or strategy employed by firms to increase their profits to the highest possible level by adjusting output, pricing, or other operational decisions.

Price Of Output

The selling price of goods or services produced by a company.