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Scenario 16-3 In July 2010, a Sports-Focused Social Networking Site Named MyMVPs.com

question 28

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Scenario 16-3
In July 2010, a sports-focused social networking site named MyMVPs.com was launched. The site, which has been described by founder Mark Monaco as a hybrid of Facebook, ESPN and YouTube, will allow athletes, proud parents and sports fans alike to view highlights of amateur athletes, check out the week's funniest sports bloopers, and chat with various sports celebrities registered with the free online service. Erin Dwyer, co-founder and one of the four individuals responsible for the site's success, believes the service will be incredibly beneficial not only for amateur athletes with college aspirations, but also for colleges with tight recruiting budgets. Dwyer stated, "It's huge for little kids and it's gigantic for high school athletes who want to get to college. For some schools with tight budgets for recruiting, coaches will be able to jump on a website that is clean and safe and gives them information on a player.That can give them an advantage." Still in its early stages, the company is looking to get its name out there as much as possible-and with partnerships with sports legends such as Mike Ditka, the company appears to be headed in the right direction.(Jeff Vorva, "MyMVPs.com Hopes to Fly High With Amateur Athletes." Chicago Trib Local, June 16, 2010.)
-(Scenario 16-3) Still looking to get the company name out, the team at MyMVPs begins to think of ways to make people aware of the site's various benefits. To date, they have relied on word-of-mouth to advertise, but they are interested in any possibility that may help build brand awareness. Marketers refer to this process as

Definitions:

Market Customers

Individuals or entities that purchase goods or services in a particular market or industry.

Market Conditions

The various factors and influences that affect the supply and demand of goods and services, thereby shaping the economic landscape in which businesses operate.

Network Design

The planning and structuring of a communication network, involving the selection and interconnection of hardware and software components to meet specific objectives.

Subcontracts

Secondary contracts made under the main contract, often used to delegate specific tasks or responsibilities to third parties.