An Emphasis on Producing Measurable Effects Is One of the Noted

question 41

Multiple Choice

An emphasis on producing measurable effects is one of the noted appeals of direct marketing.In evaluating direct marketing programs, ____ and ____ are frequently used.

• A)cost per contact; cost per consumer
• B)cost per rating point; cost per share
• C)cost per thousand; cost per million
• D)cost per inquiry; cost per order

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Definitions:

Variables

Elements, features, or factors that are likely to vary or change among subjects in a study or a population.

Spearman Rank

An assessment of rank correlation using a non-parametric approach that evaluates the extent to which a monotonic function can accurately describe the relationship between two variables.

Correlation Coefficient

A statistical measure that calculates the strength and direction of a linear relationship between two variables, ranging from -1 to 1.

Test Statistic

A number derived from sample information, employed in hypothesis testing to decide if the null hypothesis should be discarded.