A Company Wants to Sell a Window Cleaning Kit in a 30-Minute

question 94

Multiple Choice

A company wants to sell a window cleaning kit in a 30-minute infomercial.What does an experienced PR specialist suggest that this company do?

• A)Wait until the end to give contact information in order to build suspense.
• B)Repeat the phone number and website throughout the broadcast.
• C)Spend the money needed to hire a celebrity as spokesperson.
• D)Avoid testimonials.

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