How Might the Establishment of a Marketing Database Create Problems

question 73

Multiple Choice

How might the establishment of a marketing database create problems between a company and its advertising agency?

• A)by implying that the ad agency is unable to gather and track reliable information
• B)by using funds that would have supported traditional ad agency campaigns
• C)by purchasing mailing lists from competing promotional agencies
• D)by forcing the ad agency to use the data the company has on its own mailing lists

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Definitions:

Cartilage

A flexible and semi-rigid supportive connective tissue found throughout the body, including the joints, ear, nose, and trachea, providing structure and allowing for movement.

Lung Cancer

A type of cancer that begins in the lungs, often associated with smoking and exposure to harmful substances.

Cystic Fibrosis

A genetic disorder that affects the respiratory and digestive systems, characterized by thick, sticky mucus production that can lead to breathing and digestion issues.

Diaphragm

In mammals, dome-shaped muscularized sheet separating the thoracic cavity from the abdominal cavity; contraceptive device that prevents sperm from reaching the egg.