The Role of a Marcom Manager Is to

question 39

Multiple Choice

The role of a marcom manager is to

• A)ensure efficient and timely delivery of products ordered.
• B)monitor contacts, sales, and return sales.
• C)schedule the media for marketing communications.
• D)plan the overall communications program and oversee functional specialists.

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Definitions:

Private Market

A sector of the economy where transactions occur between private entities without significant government intervention, dealing in goods, services, and financial assets.

Rival in Consumption

A property of a good whereby one person's use of the good reduces the ability of another person to use the same good.

Individual Marginal Benefit

The additional satisfaction or utility that an individual derives from consuming one more unit of a good or service.

Government Intervention

Actions taken by a government to affect the economy, which can include regulations, subsidies, tariffs, and other forms of involvement.