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Scenario 17-1 If You Walk into a Cracker Barrel Old Country Store

question 54

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Scenario 17-1
If you walk into a Cracker Barrel Old Country Store, you'll see many items once found in general stores, like porcelain signs, ceramic jugs, tin boxes-and Coca-Cola trays and plaques.And since 2004, Coca-Cola Co.has maintained a larger display of unique Coca-Cola memorabilia at the Cracker Barrel in Nashville, right next to the Opryland Hotel.Visitors will find a number of rare holiday paintings, prints, and calendars featuring the familiar Santa Claus figure and a bottle of Coke.In 1931, the company had commissioned professional illustrator Haddon Sundblom to create illustrations for its advertising, resulting in the warm and jolly image of Santa that has endured in American culture ever since.The soft drink has been served in Cracker Barrel stores for 40 years, so this is a natural connection for both brands.In fact, for its 40th anniversary in 2009, Cracker Barrel featured Black Cherry Coke in limited-edition glasses bearing logos of both brands.(http://www.crackerbarrel.com/about-decor.cfm?doc_id=51.Accessed January 17, 2011.)
(original press release by Jim Taylor, "Rare Coca-Cola® Holiday Artwork on Display at Cracker Barrel Old Country Store®," http://www.crackerbarrel.com/mediaroom-newsreleases, November 15, 2004.)
-(Scenario 17-1) The marketers of Coca Cola collectibles offer their best customers a program in which they are allowed to preview and purchase limited-edition items one month before the general public is informed of the sale.This assures key customers that they won't miss out on a valued collectible due to unusually high demand.This is an example of

Understand the basic concept and importance of ethical conversations in business.

Gain knowledge of the social responsibility of businesses towards the community.

Comprehend the relationship between law, ethics, and business practices including statutory limitations.

Distinguish between business ethics and general ethics.

Definitions:

Trial Close

A sales technique where the seller proposes a closing question or statement to gauge the buyer's readiness to complete the purchase.

Purchase Decision

The process by which a consumer selects a product or service over others based on various factors such as need, desire, price, and accessibility.

Limited Temporary Basis

A restricted and short-term arrangement or condition, often applied to agreements, access, or usage rights.

Final Commitment

The ultimate pledge or decision made by a party in a process or agreement.