Direct Marketing Pioneer L

question 33

Multiple Choice

Direct marketing pioneer L.L.Bean has always been a relationship builder.What insight did L.L.Bean have from the beginning regarding the use of direct marketing?

• A)Word-of-mouth advertising is the best way to build a marketing base.
• B)Long-term customer relationships must be based on trust.
• C)Closing the sale comes first and commitment to customer satisfaction comes second.
• D)Customers are willing to pay for catalogs if given the proper incentive.

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Definitions:

Status Option

A feature in software that displays current information about the program or document state.

Weekly Agenda

A schedule or plan that outlines tasks or events for the upcoming week.

Daily Task List

A list or agenda created to manage and organize daily duties, tasks, or goals.

Weekly Calendar

An organizational tool that displays the days of the week within a specific time frame, aiding in planning and scheduling.