An Emphasis on Producing Measurable Effects Is One of the Noted

question 41

Multiple Choice

An emphasis on producing measurable effects is one of the noted appeals of direct marketing.In evaluating direct marketing programs, ____ and ____ are frequently used.

• A)cost per contact; cost per consumer
• B)cost per rating point; cost per share
• C)cost per thousand; cost per million
• D)cost per inquiry; cost per order

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Definitions:

Improper

Not according to the legal standards or rules; incorrect or inappropriate.

Voidable

A contract or transaction that is voidable can be legally nullified or cancelled by one of the parties involved, often due to reasons like misrepresentation or lack of capacity.

Misrepresentation

A false statement of fact made by one party to another, which has the effect of inducing that other party into a contract.

Fraud

A deliberate deception practiced in order to secure unfair or unlawful gain, often involving financial transactions.