Consumer Worries About Privacy Issues Related to Direct Marketing Have

question 21

Multiple Choice

Consumer worries about privacy issues related to direct marketing have been addressed, at least to a point, by

• A)industry guidelines.
• B)customer boycotts.
• C)federal investigators.
• D)government legislation.

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Definitions:

Discretionary Stakeholders

Stakeholders who do not have a direct stake in the business or project but may be affected or can influence it voluntarily.

Legitimacy

The perception or recognition by stakeholders that actions, decisions, or leadership are appropriate, proper, and justified within a socially constructed system of norms, values, beliefs, and definitions.

Dependent Stakeholders

Individuals or groups who rely on a business's success or failure for their own benefit but don't have direct control over its operations.

Urgency and Legitimacy

The critical need for action combined with the recognized authenticity or credibility that prompts such action.