Solved

Scenario 17-1 If You Walk into a Cracker Barrel Old Country Store

question 52

Multiple Choice

Scenario 17-1
If you walk into a Cracker Barrel Old Country Store, you'll see many items once found in general stores, like porcelain signs, ceramic jugs, tin boxes-and Coca-Cola trays and plaques.And since 2004, Coca-Cola Co.has maintained a larger display of unique Coca-Cola memorabilia at the Cracker Barrel in Nashville, right next to the Opryland Hotel.Visitors will find a number of rare holiday paintings, prints, and calendars featuring the familiar Santa Claus figure and a bottle of Coke.In 1931, the company had commissioned professional illustrator Haddon Sundblom to create illustrations for its advertising, resulting in the warm and jolly image of Santa that has endured in American culture ever since.The soft drink has been served in Cracker Barrel stores for 40 years, so this is a natural connection for both brands.In fact, for its 40th anniversary in 2009, Cracker Barrel featured Black Cherry Coke in limited-edition glasses bearing logos of both brands.(http://www.crackerbarrel.com/about-decor.cfm?doc_id=51.Accessed January 17, 2011.)
(original press release by Jim Taylor, "Rare Coca-Cola® Holiday Artwork on Display at Cracker Barrel Old Country Store®," http://www.crackerbarrel.com/mediaroom-newsreleases, November 15, 2004.)
-(Scenario 17-1) When consumers drop their business cards into a fishbowl at a Cracker Barrel store, they are entering a contest.But in essence, the marketers at Cracker Barrel may see this as

Definitions:

Breast

A pair of mammary glands extending from the front of the chest in female humans and certain mammals, which produce milk to feed young offspring.

Eclampsia

A severe complication of pregnancy characterized by high blood pressure, seizures, and possibly coma or death.

Lamp(s)

Devices that produce light, typically through the use of a bulb, filament, or LED.

Anteversion

A forward tilt of an organ, especially the uterus, from its normal position.