Scenario 17-3 as the Number of Firms Utilizing Direct Marketing Continues to Continues

question 67

Multiple Choice

Scenario 17-3
As the number of firms utilizing direct marketing continues to grow, so too does the number of consumers opposed to the methods often described as "intrusive." To combat the growing number of opposed consumers, marketers need to find creative new ways to optimize their direct marketing campaigns. One outlet firms are beginning to experiment with is social media. Executives understand that many consumers view a company's Facebook page more often than the company's home page, so they've grown to realize that setting up some form of an email opt-in on social media sites is a great way to build marketing databases. In addition to opt-in sections, social media allows businesses to interact with consumers, which may make them less inclined to respond negatively to a company's direct marketing efforts. By utilizing social media more often in the future, a number U.S.companies hope to build stronger and more useful marketing databases.
-(Scenario 17-3) What effect has the Internet had on the privacy concern regarding direct marketing?

• A)It has caused consumers to feel safer because they know marketers are acting responsibly.
• B)It has amplified privacy concerns because it makes it easier for all kinds of people and organizations to get access to personal information.
• C)It has had no effect on consumer's feelings towards direct marketing.
• D)It has greatly reduced the direct marketing efforts of companies across the world.

Understand how ototoxic medications can lead to hearing loss.

Recognize symptoms associated with hearing loss.

Understand the diseases related to the ear and their coding.

Understand the role and types of tests performed by audiologists.

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Definitions:

Executive Corporate Officer

A high-ranking individual within a corporation, responsible for making major corporate decisions.

Potential Liability

The possibility of being responsible for some future obligation or facing legal penalties.

Specially Customized

Tailored or adapted for a specific purpose, user, or requirement, often involving unique modifications or designs.

Indemnification

A contractual obligation of one party to compensate for the loss incurred by another party due to specific acts or events.