The Classic Role of Public Relations Is to

question 82

Multiple Choice

The classic role of public relations is to

• A)foster goodwill between a firm and its constituent groups.
• B)minimize any negative messages about a company.
• C)use unpaid media to convey a message traditionally carried by paid media.
• D)employ personal contact with media figures to present a business in the best possible light.

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Definitions:

Upper Paleolithic

The Upper Paleolithic is the third and last subdivision of the Paleolithic or Old Stone Age, characterized by the development of diverse and sophisticated tools, art, and cultural advances.

Pebble Tools

Primitive stone tools made by chipping small flakes from pebbles to create a sharp edge, used by early humans for cutting and scraping; typical of the Paleolithic era.

Atlatl

A tool used to throw spears or darts with greater force and distance than could be achieved by the human arm alone, employed by various ancient cultures.

Burin

A type of stone tool with a chisel-like edge, primarily used in carving or engraving hard materials during prehistoric times.