A Regional Chapter of the Red Cross Undergoes a Public

question 40

Multiple Choice

A regional chapter of the Red Cross undergoes a public relations audit.The result of this audit should

• A)assess the degree of positive and negative media coverage the Red Cross has received.
• B)compare the cost of public relations efforts with commensurate advertising efforts of the Red Cross.
• C)tell the Red Cross whether or not it needs to hire an outside public relations firm.
• D)prepare the Red Cross for both proactive and reactive strategies.

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Definitions:

Over-optimism

Over-optimism refers to the tendency of individuals to hold an unrealistically positive view of the future or the outcomes of events, which can affect decision-making processes.

Unrealistic Belief

A conviction or expectation that does not align with actual facts or evidence, often based on incorrect assumptions or misinformation.

Slope

A measure of the steepness, incline, or grade of a line, calculated as the ratio of the vertical change to the horizontal change between two points.

Budget Line

A graphical representation of all possible combinations of two goods that can be purchased with a given income and prices.