Preston, a Luthier, Used to Own a Workshop in the 1750s

question 70

Multiple Choice

Preston, a luthier, used to own a workshop in the 1750s where he produced handmade musical instruments of high quality. However, due to technological advancements, musical instruments started being mass produced in factories, and Preston's business began to decline. Given this information, it can be assumed that Preston belonged to the _____.

• A)relationship era
• B)production era
• C)digital revolution era
• D)industrial revolution era

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Definitions:

Advertising Plan

A strategy laid out to communicate the benefits of a product or service to the target audience through various mediums.

Marketing Program

A comprehensive plan that integrates various marketing strategies and tactics, including advertising, promotions, and sales activities to achieve business objectives.

Sales Promotions

Short-term incentives or activities designed to boost sales or consumption of products or services.

Premiums

High-quality products or services often sold at a higher price due to their perceived extra value.