Rahul Owns a Guitar Store That Is Famous for Customizing

question 102

Multiple Choice

Rahul owns a guitar store that is famous for customizing guitars. From choosing the wood for the body to the type of pickups, everything can be selected by the customer. This feature attracts beginners and professionals alike to Rahul's store. The specific nature of the business makes it unique and results in fewer competitors. This allows Rahul to choose the prices for his services. The opportunity of _____ is highlighted in the given scenario.

• A) exploiting market niches
• B) having lower overhead costs
• C) providing homogenous service
• D) using technology

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