Deborah Dreams of Owning a Pub in the Heart of the City

question 91

Multiple Choice

Deborah dreams of owning a pub in the heart of the city that she lives in. Deborah has the music, ideas, and menu in place, and the funds required to start the pub. Which of the following suggestions is most likely to help Deborah realize her dream?

• A) Deborah should buy a pub that is already established.
• B) Deborah should start from scratch.
• C) Deborah should buy a franchise of a well-known pub.
• D) Deborah should sell her ideas to wealthy pub owners.

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Definitions:

Urban Villagers

Residents of densely populated urban neighborhoods who maintain strong community ties and networks reminiscent of traditional village life.

Herbert Gans

A sociologist known for his work in urban sociology, focusing on issues of urban poverty, community, and the role of media in society.

Ethnography

A naturalistic method based on studying people in their own environment in order to understand the meanings they attribute to their activities; also, the written work that results from the study.

Social Atomization

The breakdown of social bonds between an individual and their community or society, leading to isolation and fragmentation of social life.