Julian Colton Is an Athlete Who Has Won Olympic Medals

question 76

Multiple Choice

Julian Colton is an athlete who has won Olympic medals in various track events. He endorses the health drinks of Kaylao, a company that manufactures and sells organic food products. Kaylao shows Colton in its television advertisements and hoardings to gain people's attention. Which of the following marketing strategies does this scenario best illustrate?

• A)People marketing
• B)Place marketing
• C)Event marketing
• D)Idea marketing

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Definitions:

Operating Income

Income generated from the core business operations of a company, excluding income from investments and expenses not related to the primary business activities.

Tax Rate

The percentage at which an individual or corporation is taxed, which can vary depending on the income or profit levels.

Intra-entity Transactions

Transactions that take place between two divisions or units within the same company, affecting only internal accounts.

Accrual-based Income

A method of accounting that records revenue when it is earned and expenses when they are incurred, regardless of when cash is received or paid.