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Mauve Inc. purchased a global data collection and management system that provides detailed information about each of its customers. Using this information, Mauve is able to identify the individual needs of all its customers and provide customized products and services. This scenario illustrates the concept of:
Fear
A basic, intense emotion that involves a natural response to a perceived threat.
Experimental Research
A method of research in the social sciences in which a controlled experimental factor is subjected to special treatment for purposes of comparison with a factor kept constant.
Physiological Test
An evaluation designed to measure the biological functions of an individual, often used to assess health or physical condition.
Psychometric Test
Standardized assessments designed to measure mental performance, personality characteristics, aptitudes, and other psychological attributes.
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