Coastharp, a Furniture E-Commerce Website, Allows Its Customers to Book

question 69

Multiple Choice

Coastharp, a furniture e-commerce website, allows its customers to book one-hour slots during which they wish to get their furniture delivered. They can also book another one-hour slot to get the delivered furniture assembled at their convenience. The company holds back orders and delays deliveries when customers are not available to receive them. In the context of marketing, which of the following utilities does Coastharp most likely provide through its service?

• A) Form utility
• B) Time utility
• C) Possession utility
• D) Ownership utility

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Definitions:

Market Model

A theoretical construct that describes the structure, behavior, and dynamics of a market to analyze and predict outcomes.

Differentiated Product

A product that distinguishes itself from similar products in the market through unique characteristics, branding, or quality, allowing it to compete not solely on price.

Market

A place or system in which buyers and sellers interact to trade goods, services, or securities, affecting their prices through supply and demand.

Monopolistic Competition

A market structure where many companies sell products that are similar but not identical, allowing for some degree of market power.