In the Context of Business Market Segmentation, _____ Refers to Dividing

question 50

Multiple Choice

In the context of business market segmentation, _____ refers to dividing the market based on the concentration of customers.

• A) geographic segmentation
• B) customer-based segmentation
• C) behavioral segmentation
• D) product-use-based segmentation

---

Definitions:

Apple

Apple Inc. is an American multinational technology company known for its consumer electronics, software, and online services, including the iPhone, iPad, Mac computers, iOS, and MacOS.

Cost

The amount of money expended on goods or services or the effort made to achieve something.

ERP

Enterprise Resource Planning software serves as a tool for organizations to manage their daily business processes, including accounting, procurement, project management, and manufacturing.

Decision Support

Systems or software designed to assist in making business decisions by analyzing data and presenting actionable information.