Katherop, a Company That Manufactures and Supplies Baby Clothes, Conducts

question 100

Multiple Choice

Katherop, a company that manufactures and supplies baby clothes, conducts a charity program every year to distribute free products to the underprivileged children in rural areas. The company advertises this program to gain attention of its customers. Which of the following marketing strategies does this scenario best illustrate?

• A) People marketing
• B) Place marketing
• C) Event marketing
• D) Relationship marketing

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Definitions:

Performance Ratings

The evaluation of an employee's work performance over a certain period of time.

Policy Decision

A deliberate choice or determination made by those in authority regarding the adoption of certain policies or courses of action.

Tangible Aspects

pertain to the physical and material elements of something that can be observed and measured.

Employment Experience

The accumulation of knowledge, skills, and competencies gained through working in various job roles.