Which of the Following Statements Is True of Product-Use-Based Market

question 19

Multiple Choice

Which of the following statements is true of product-use-based market segmentation?

• A) It helps product industries that are clustered in certain areas.
• B) It includes both the benefits that consumers seek from products and how consumers use the product.
• C) It can incorporate countries, cities, or population density as key factors that affect products.
• D) It helps small companies in narrowing the target markets for their products.