The Advertisements of Bus Tour Operator Companies in the City

question 141

Multiple Choice

The advertisements of bus tour operator companies in the city of Lubtilace increase the popularity of the city's tourist attractions. Bursilopp, a company that operates tourist buses across the city, shows the city's major tourist spots in its television advertisements. Which of the following marketing strategies does this scenario best illustrate?

• A) People marketing
• B) Place marketing
• C) Event marketing
• D) Idea marketing

---

Definitions:

Business Organization

The structure and legal form under which a business operates, such as a corporation, partnership, or sole proprietorship.

Incorporation

The act of officially recognizing a business entity as distinct from its proprietors, offering limited liability and additional advantages.

Registration Jurisdiction

Refers to the specific geographical area or legal authority where a business or property must be registered.

Closely Held Corporation

A company whose shares are owned by a small number of shareholders, often involving family or close associates.