As Part of Its Corporate Social Responsibility Activities, Weslimkur, a Tire

question 70

Multiple Choice

As part of its corporate social responsibility activities, Weslimkur, a tire manufacturer, sponsored 1,000 bikes for the city of Clankofton. On every bike, the company's name is engraved along with these words: "Ride to work; help save earth from global warming." Which of the following marketing strategies does this scenario best illustrate?

• A) People marketing
• B) Place marketing
• C) Event marketing
• D) Idea marketing

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Definitions:

Big Five

A psychological model outlining five broad dimensions of human personality traits: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Conscientiousness

A personality trait characterized by thoroughness, attention to detail, and a desire to do a task well.

Personality Factor

Aspects of an individual's character or psychological makeup that affect behavior and attitudes.

Agreeableness

A trait of personality defined by the presence of empathy, a willingness to collaborate, and the motivation to sustain harmonious social connections.