Lester, a Hardware Engineer, Sells His Old Hatchback to Buy

question 134

Multiple Choice

Lester, a hardware engineer, sells his old hatchback to buy a luxury sedan. As he starts driving the new car, he realizes that it is more difficult to maneuver the sedan than his old hatchback. He also realizes that maintaining the sedan is expensive. Lester is rather uncomfortable with the purchase decision he made. In the context of consumer behavior, which of the following concepts does this scenario best illustrate?

• A) Limited relationship
• B) Cognitive dissonance
• C) Marketing mix
• D) Psychographic segmentation

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Definitions:

Neuroticism

A personality trait characterized by tendencies towards anxiety, depression, and other forms of emotional instability.

Adolescent Years

A developmental phase following childhood, typically between the ages of 13 and 19, characterized by significant physical, psychological, and social changes.

Cataracts

A medical condition where the lens of the eye becomes progressively opaque, leading to blurred vision.

Glaucoma

A group of eye conditions that damage the optic nerve, often caused by abnormally high pressure in the eye, leading to loss of vision if not treated.