Which of the Following Is the Rationale Behind Using the Approach

question 96

Multiple Choice

Which of the following is the rationale behind using the approach of integrated marketing communication?

• A) Old-school consumers view a product as more credible and trustworthy if it is marketed extensively over one form of traditional media.
• B) Integrated marketing communication lets marketers send messages exactly how they want to, instead of allowing the consumers to create their own perceptions about the messages.
• C) Integrated marketing communication is less expensive and less time consuming.
• D) Consumers do not think about the specific source of a message, but they instead combine the messages from all the sources to create a coherent impression about the product.

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Definitions:

Annual Cash Flow

The net amount of cash and cash-equivalents moving into and out of a business in a given fiscal year.

Payback Period

The length of time required to recoup the funds expended in an investment, or the time taken for an investment's returns to cover its cost.

Investment's Cash Flows

The inflows and outflows of cash associated with investments, including initial costs, returns, dividends, and final sale values.

Straight-Line Depreciation

A methodology for sharing out the expense of a tangible asset over its operational period in consistent yearly dividends.