A Health-Drink Company Faces a Lot of Flak for Misquoting

question 5

Multiple Choice

A health-drink company faces a lot of flak for misquoting the nutritional facts on its product packages. Once it clears the charges, the company hires a firm that helps it in reviving a positive image in the media as well as the broader community. The firm's primary task is to constantly communicate with the media personnel and make sure that the media runs unpaid stories that create a favorable impression about the company. This scenario exemplifies the use of:

• A) lobbying.
• B) public relations.
• C) social marketing.
• D) greenwashing strategies.

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Definitions:

Competition

The rivalry among sellers in the market striving for a greater share of profits by offering the best possible terms to consumers.

New Products

Goods, services, or technologies that have been recently developed and introduced to the market.

Long-Run Supply Curve

A graphical representation showing the relationship between the price of a good and the total output produced by firms in the market over a long period, assuming input factors are variable.