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The Characteristics of a Product That a Marketer Offers Are

question 98

Multiple Choice

The characteristics of a product that a marketer offers are known as _____.


Definitions:

Floating

The state of being buoyant or suspended within a medium, or a financial strategy involving the use of floating interest rates.

Information Flows

The movement or transmission of data and information within an organization from one point or person to another.

Brainstorming

A group creativity technique designed to generate a large number of ideas for the solution of a problem.

Decision Making

The process of making choices between alternatives, involving judgment, evaluation, and selection, to achieve certain objectives.

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