Zetovi Corp

question 45

Multiple Choice

Zetovi Corp. is a multinational communications and information technology company. It manufactures smartphones and other cell phone accessories. The company launched a range of tablets in the market, and it becomes an instant hit. The company then experiences a drastic decline in the sales of its smartphones as a large section of its customer base shifts to tablets. Which of the following concepts is being illustrated in this scenario?

• A) Segmentation
• B) Cannibalization
• C) Market penetration
• D) Product bundling

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Definitions:

Won An Award

The achievement of receiving recognition or a prize in acknowledgment of one's merit or excellence in a certain field or activity.

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A strong feeling of aversion or repulsion, often triggered by something perceived as unpleasant or offensive.

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