For Successful Product Differentiation, _____

question 62

Multiple Choice

For successful product differentiation, _____.

• A) the difference between a product and its competitor products should be large rather than small
• B) marketers should put most of their efforts into developing an appropriate brand name
• C) a product should not only be different from its competitor products but also be better
• D) a product should have a higher cost than its competitor products

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Definitions:

Operations

Internalized actions that allow children to do mentally what before they had done only physically. Operations also are reversible mental actions.

Habits

Regular patterns of behavior that are acquired through frequent repetition and often occur subconsciously.

Multi-tasking

The ability to perform more than one task or activity simultaneously, though often leading to a decrease in performance or quality in the tasks.

Encoding

The process by which information is transformed into a format that can be stored in memory.