The Purpose of a Positioning Statement of a Company Is

question 77

Multiple Choice

The purpose of a positioning statement of a company is to:

• A) convince the investors as well as the manufacturing company itself about the salability of a product.
• B) understand the company's financial health.
• C) show how a particular product would be placed in the various outlets and departmental stores.
• D) articulate how the company would like the target market to envision a product relative to the competition.

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Definitions:

Open Person

Refers to an individual who is receptive to new ideas, experiences, and typically characterized by transparency and approachability.

Broad-Minded

The quality of being open to different ideas, perspectives, and ways of life, showing tolerance and flexibility in thinking.

Open To Change

Being willing or inclined to accept and adapt to different ideas, behaviors, or practices.

Locus Of Control

The extent to which one believes that what happens is within one’s control.