Product Augmentation

question 74

Multiple Choice

Product augmentation:

• A) calls for greater purchase power at the consumer end.
• B) results in the dilution of the actual goods.
• C) damages the reputation of the company.
• D) sharpens the competitive edge of the marketer's products.

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Definitions:

Check Register

A record of all checks written, deposits made, and charges or credits to a bank account.

Cash Balance

The amount of cash in a company's account at any given time.

Deposit

Money placed into a financial institution for safekeeping or to earn interest.

Check Register

A record book or software where all checks written, deposits, and bank transactions are recorded.