In the Context of Consumer Promotion Tools, _____ Entice Consumers

question 70

Multiple Choice

In the context of consumer promotion tools, _____ entice consumers with cash-back offers and act as purchase motivators for higher-priced items.

• A) samples
• B) coupons
• C) premiums
• D) rebates

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Definitions:

Par Value

A nominal value assigned to a share of stock in the charter of the corporation, often used to determine legal capital.

Shares

Units of ownership interest in a corporation or financial asset, giving the shareholder a proportion of the company's profits.

Treasury Stock

Stocks that the issuing corporation has distributed and then bought back, diminishing the number of shares available for trade on the public market.

Market Value

The present cost at which a product or service is available for purchase or sale in an open market.