Bolve Technologies Is a Small-Scale Smartphone Manufacturer

question 35

Multiple Choice

Bolve Technologies is a small-scale smartphone manufacturer. It advertises its phones via television commercials. Customers can buy these phones only by placing a call to the sales reps of Bolve Technologies. It is evident that Bolve Technologies is engaged in _____.

• A) e-tailing
• B) direct response retailing
• C) direct selling
• D) vending

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Definitions:

Transactional Advertising

Advertising aimed at directly prompting a sale or transaction, often featuring specific products or services with a call to action.

Mobile Social Game

A mobile social game is a video game played on mobile devices that emphasizes social interaction, allowing players to connect, compete, or collaborate within a virtual environment.

Advergame

A video game designed specifically to promote a product, brand, or marketing message.

Lurkers

Individuals who observe or read content on online platforms without actively participating or engaging.