Blue Line Eateries Is a Large-Scale Grocery Store

question 149

Multiple Choice

Blue Line Eateries is a large-scale grocery store. The store offers steep discounts only on packaged corn flour and whole wheat cereals, and it sells the rest of the products at their respective maximum retail prices. The company chooses a different set of products every month and offers discounts only on that set of products. In the context of pricing strategies, it is evident that Blue Line Eateries has adopted the strategy of _____.

• A) penetration pricing
• B) everyday-low pricing
• C) high/low pricing
• D) loss-leader pricing

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