Jake Is a Homemaker Who Was Recently Asked to Help

question 13

Multiple Choice

Jake is a homemaker who was recently asked to help test a new dishwashing liquid. After using the new product and competitive products at home for a week,he was asked to join seven other testers in a conference call to discuss the product in comparison to its competitors. This type of testing can best be described as a(n) :

• A)Focus group
• B)In-depth study
• C)Investigative report
• D)Reference group
• E)Stratified study

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