Internal Economies of Scale Refer to Lower Production Costs Resulting

question 18

True/False

Internal economies of scale refer to lower production costs resulting from greater production for an enlarged market.

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Definitions:

Pull Strategy

The use of promotion to create consumer demand for a product so that consumers exert pressure on marketing channel members to make it available.

Push Strategy

An attempt to motivate intermediaries to push the product down to their customers.

Personal Selling

Direct, two-way communication with buyers and potential buyers.