________ Refers to the Recognition That Groups Within Markets Differ

question 33

Multiple Choice

________ refers to the recognition that groups within markets differ sufficiently to warrant individual approaches.

• A)Differentiation
• B)Segmentation
• C)Focus
• D)Customization
• E)Product leadership

---

Definitions:

Binocular Cues

Depth cues, such as retinal disparity, that depend on the use of both eyes and are crucial in perceiving depth.

Pheromones

Chemical substances released by animals and humans that influence the behavior or physiology of others of the same species, often in the context of social communication or mating.

Autokinetic Illusion

A visual illusion in which a stationary point of light appears to move in the dark.

Hue

A color or shade in the spectrum, defined by its wavelength of light.