At Procter and Gamble,brand Managers Use a Standardized,worldwide Ad-Testing System

question 39

Multiple Choice

At Procter and Gamble,brand managers use a standardized,worldwide ad-testing system that allows them to access every ad the company has ever run.This allows the company to synchronize knowledge and is an example of ________ technology.

• A)instructional
• B)bio
• C)industrial
• D)organizational
• E)information

---

Definitions:

Mental Test

An examination designed to measure cognitive abilities, intelligence, or specific mental functions.

Psychological Laboratories

Facilities equipped for experimental and research purposes in the field of psychology.

Stanford Achievement Test

A standardized test designed to measure the academic knowledge and skills of students in grades K through 12.

Reaction Time

The amount of time it takes an individual to respond to a particular stimulus.