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There Are Four Basic Types of Global Structures Available

question 85

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There are four basic types of global structures available.


Definitions:

Retailing Mix

The combination of factors that a retailer uses to satisfy customer needs and influence their purchase decisions, including product, price, place, promotion, people, process, and physical evidence.

Retail Communication

The various methods and channels used by retailers to connect, inform, and build relationships with customers.

Retail Positioning Matrix

A strategic tool used by retailers to analyze their market position relative to competitors based on factors such as price level and product assortment.

Depth Of Product Line

The store carries a large assortment of each product item.

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