Given Large Technological Advances,the Possibility of Wholesale Obsolescence of Current

question 60

Multiple Choice

Given large technological advances,the possibility of wholesale obsolescence of current technology must be considered.Quantum leaps in computer development and new generations of computers may render obsolete the entire technological investment of a corporation.This is an example of a(n) ________ that firms must be aware of.

• A)joint occurrence
• B)competitive assessment
• C)information system
• D)Delphi study
• E)scenario building

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Definitions:

Homogeneous Products

Products that are essentially identical in nature and can easily be substituted for one another, typically found in highly competitive markets.

Undifferentiated Selling

describes a marketing strategy where a company offers the same product or message to all potential customers, without segmentation or personalization.

Homogeneous Selling

A sales approach where the products or services offered are uniform or very similar in characteristics.

Account Segmentation

The process of dividing customer accounts into distinct groups based on similarities like needs, behaviors, or demographics to tailor marketing strategies.