Given Large Technological Advances,the Possibility of Wholesale Obsolescence of Current

question 60

Multiple Choice

Given large technological advances,the possibility of wholesale obsolescence of current technology must be considered.Quantum leaps in computer development and new generations of computers may render obsolete the entire technological investment of a corporation.This is an example of a(n) ________ that firms must be aware of.

• A)joint occurrence
• B)competitive assessment
• C)information system
• D)Delphi study
• E)scenario building

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Definitions:

Pricing Tactic

Strategic approaches used to set prices for products or services to achieve business objectives.

Prestige Pricing

Psychological pricing strategy used with goods whose quality is difficult to determine by inspection or for products about which consumers have little solid information.

Price Skimming

Setting the price of a new product higher than expected to recover development costs.

Penetration Pricing

Setting the price of a new product lower than expected to gain fast market share.