All Sorts of Comical Things Can Go Wrong When a Company

question 74

True/False

All sorts of comical things can go wrong when a company translates its advertising into foreign languages.

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Definitions:

Target Markets

A group of people who have a common want or need that your business can satisfy, who are able to purchase your product, and who are more likely to buy from your business.

Sales Forecast

An estimation of the revenue that a company expects to receive from the sale of goods or services in a future period.

Marketing Concept

The philosophy of a business in which the wants and needs of customers are determined before goods and services are produced.

Competitive Advantage

A situation or factor that gives a business a dominant or advantageous position over its rivals.