Which of the Following Is Not a Stage in the Four-Stage

question 83

Multiple Choice

Which of the following is not a stage in the four-stage screening process for screening and analyzing foreign markets?

• A)Preliminary screening
• B)Estimating market potential
• C)Estimating sales potential
• D)Identification of potential employees
• E)Identification of segments

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Definitions:

Tourist Shop

A store that specializes in selling souvenirs and merchandise aimed at tourists.

Markup

The amount by which the cost of a product is increased to arrive at its selling price.

Selling Price

The amount of money for which an item or service is sold to a customer.

Markup Rate

The percentage increase applied to the cost price of goods to calculate the selling price.