The Market Expansion Policy That Involves Concentrating on a Small

question 33

Multiple Choice

The market expansion policy that involves concentrating on a small number of markets is referred to as ________.

• A)longitudinal analysis
• B)concentration strategy
• C)diversification
• D)reverse innovation
• E)dumping

---

Definitions:

Nuclear Power

The use of nuclear reactions to generate heat, which is then used in power plants to produce electricity without emitting greenhouse gases during the process.

Personal Judgment

The process of forming opinions or conclusions based on one's own perception, experience, or information.

Heuristics

Mental shortcuts or rules of thumb that the brain uses to simplify decision making, which can be efficient but may lead to cognitive biases.

Representativeness

A heuristic in which individuals categorize a situation based on the extent to which it resembles, or is representative of, a stereotypical case.