While China's Kentucky Fried Chicken Menu Features Its Signature "Original

question 75

Multiple Choice

While China's Kentucky Fried Chicken menu features its signature "Original Recipe" fried chicken,it also creates products that appeal to local tastes such as the Spicy Dragon Twister,Pi Dan Congee,and Fu Young Vegetable Soup.This is an example of the ________ characteristics affecting product adaptation decisions.

• A)product
• B)regional,country,or local
• C)company
• D)promotion
• E)distribution

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Definitions:

Kintsch And Keenan

Researchers known for their work on text comprehension and the construction-integration model of textual understanding.

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