List and Briefly Describe the Four Stages in the Identification

question 14

Essay

List and briefly describe the four stages in the identification and screening of foreign markets.

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Definitions:

Unconditioned Response

An automatic, natural reaction to a stimulus that occurs without prior learning or conditioning.

Conditioned Response

A learned response to a previously neutral stimulus that has been repeatedly paired with an unconditioned stimulus.

Punishment

The process by which a stimulus or event weakens or reduces the probability of the response that it follows.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic or anxiety responses through gradual exposure to the feared object or situation, paired with relaxation exercises.